Question 1

How is my users&#8217; data handled?

Accepted Answer

Wascer was built with a focus on privacy, security, and data control.

Our infrastructure gives your company greater governance over the information collected, letting you define which data is processed and shared with each platform. In addition, the solution is based on first-party data strategies, reducing reliance on third-party cookies and keeping pace with the market's evolving privacy requirements.

Question 2

Does Wascer affect my website&#8217;s performance?

Accepted Answer

No. One of the benefits of server-side tracking is reducing the complexity of data collection in the browser.

With Wascer, part of that processing moves to a dedicated infrastructure, enabling a more efficient, reliable, and scalable data operation without impacting your visitors experience.

Question 3

Is it necessary to install anything on my website to get started?

Accepted Answer

No. In most cases, implementation is straightforward and builds on the tracking setup your company already uses.

The Wascer team supports you throughout the entire configuration process, including domain connection, any required adjustments, and integration with the leading marketing and analytics platforms, ensuring a fast and secure transition to the server-side environment.

Question 4

How is Wascer different from other solutions on the market?

Accepted Answer

Wascer goes beyond simple Google Tag Manager Server-Side hosting.

Our platform was created to simplify the entire server-side tracking operation, offering managed infrastructure, high availability, specialized support, and features that help companies collect data with greater reliability and control.

On top of that, we provide optimized infrastructure, integration with Cloudflare's global network, and hands-on support, delivering a simpler, faster, and more efficient experience for marketing, analytics, and technology teams.

Question 5

Which platforms and tools is Wascer compatible with?

Accepted Answer

Wascer was built to integrate easily with the market's leading marketing, analytics, e-commerce, and data management platforms.

Our solution is compatible with tools such as Google Tag Manager, Google Analytics, Meta, Google Ads, CRMs, Data Lakes, and external APIs, as well as e-commerce platforms like Shopify, VTEX, WordPress, Tray, Nuvemshop, and Bagy.

This makes it possible to centralize and distribute data more reliably across different systems, without changing your existing operation.

If your tool isn't on the list, our team can evaluate custom integrations according to your operation's needs.

Question 6

Do I need technical knowledge to use Wascer?

Accepted Answer

No. One of Wascer's main goals is to make server-side tracking accessible to any company.

We take care of the infrastructure, monitoring, and technical aspects of the operation so your team can enjoy the benefits of server-side tracking without having to deal with the complexity usually associated with this technology.

Question 7

What is Wascer and how does it work?

Accepted Answer

Wascer is an infrastructure platform for server-side tracking that helps companies collect data in a more reliable, secure, and efficient way.

This solution simplifies the entire Google Tag Manager Server-Side operation, removing the need to manage servers, complex configurations, or your own infrastructure. As a result, your company gains greater control over data collection, reduces data loss, and gets ready for an increasingly privacy-driven, first-party data landscape.

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