Step 4. Send data to the server container

Google Analytics 4

1) Create a configuration variable for the server container URL. To do that:

1. Click on the Variables menu.
2. Click New under the User-Defined Variable bar. 
3. Click on the Variable Configuration bar.
4. Select the type Google tag: Configuration settings.
5. Click Add parameter.
6. Enter the following parameters:
   1. Config Parameter: server_container_url.
   2. Value: the URL of your Tag Manager server container.
7. Give your variable a descriptive name and click Save

2) Create a Google Analytics 4 tag:

1. Click on the Tags menu.
2. Click New.
3. Click on the Tag Configuration tab.
4. Select Google Analytics → Google Tag.
5. Under Tag ID, enter the ID from your GA4 account (to find it, go to your GA4 → click Admin → Data streams → select the stream → see Measurement ID.)
6. Under Configuration settings, select the server container variable you created earlier.
7. Under Triggering, make sure the option Initialization – All pages trigger is selected.
8. Give your tag a descriptive name and click Save.
9. Click Publish for the container to go live.

3) Next, let’s see how to create a GA4 event, using the All Clicks event as an example:

1. Click on the Tags menu.
2. Click New.
3. Click on the Tag Configuration tab.
4. Select Google Analytics → Google Analytics: GA4 Event.
5. Enter your Measurement ID (from the GA4 Data streams menu.)
6. Give your event a descriptive name.
7. Click Triggering → All Clicks.
8. Give the tag a descriptive name.
9. Click Save.